The Data Can Clearly Show What Works and What Doesn’t

A culture of experimentation is essential. The time when the management presented the outlined plan for the coming year during the New Year’s reception should really be over. In many cases, efficiency and flexibility are opposites. They don’t just go together. Flexibility should be key. Because today’s and tomorrow’s winners are above all flexible. For boardrooms, this is actually the main priority. Today’s leaders must make way for the ‘TikTok generation’. They must be enabled to directly influence important matters within the company. 21. How would you attack your company as a competitor? Virtually every market has competition, so in every market competitors will ask themselves how they can best attack you. If they want to grow faster than the market, it will have to come from somewhere. But, why not ask yourself this question? If you were to start a competitor tomorrow, how would you attack your own company? Knowing what you know now?

Data Can Clearly Show What Works and What Doesn’t

The answer to that question could well be the idea of ​​a new experiment, from which new actions and plans follow. That can lead to a new strategy. Or a completely new business model. Maybe even a new company. Sooner or later the competition will attack you anyway. Why not build the Airbnb that attacks your hotel yourself, instead of waiting for someone else to do it? 22. Experiments as the basis of Apparel And Accessory Stores Email List basically everything The importance of experiments is reflected in almost all developments. Why? Because many things cannot be predicted. Experimenting is not only a lot of fun, it is above all very effective. Many ideas and plans should no longer come from the management alone. It was not. By embracing experimentation in your culture, you also democratize the opportunity to really contribute. If everyone within the company has the opportunity to test with new propositions, prices and complete business models, everyone has the preconditions in their hands to be able to make a lot of impact with good ideas and actions.

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Can Clearly Show What Works and What Doesn’t

The data can clearly show what works and what doesn’t. Jeff Bezos (founder Amazon) is known for calling these types of decisions type 2 decisions . Many people within Amazon are able to make these kinds of decisions on a daily basis. This happens on a large scale every day. This foundation allows Amazon to use its size in a fantastic way to implement even more improvements and innovations. The only thing that doesn’t change is that everything keeps changing Today’s online winners have one thing in common. Data is not a department, but is at the core of the culture and forms the most important basis for many (strategic) decisions. By using data in the right way, they are able to make good decisions faster than others and act on them. At the same time, because many large parties are getting bigger, the challenges for advertisers are increasing enormously.

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