The Data Is Mainly Based On Usage

Another example: someone searches for ‘Shop123 Amsterdam’. With this, the user clearly indicates that he is interested in your company and the location in Amsterdam. Then it makes sense that the user is redirected to the Amsterdam page. The location page is much more relevant and the chance of conversion increases. Even though this keyword has a local character (Amsterdam), you can still advertise with it nationally. As far as I’m concerned, it doesn’t matter whether someone is looking from Amsterdam or Maastricht, the intention of the person in Maastricht remains the same, namely that he or she is looking for Shop123, Amsterdam.

 Data Is Mainly Based On Usage

Local Of course you want every branch to get as much relevant traffic to the page from your campaigns as possible. It is important to think carefully about which keywords you want to use locally. Suppose that the keyword ‘outside painter’ is a relevant keyword and that you have a branch in Amsterdam, among other things. Then you can choose to send the user to the national website. But you can also direct the user to the relevant location page with Antigua and Barbuda B2B List local location campaigns. Also read: 13 tips to make your Google Ads campaign convert even better How do you set this up? Assuming that the branches have their own page on the site. Then you can set up Google Ads campaign(s) for each location. Let’s take the example of the keyword ‘outdoor painter’ again. Suppose someone is looking for this in Amsterdam. Then you want the Amsterdam campaign to show an advertisement to the user because that person is located in Amsterdam. You would prefer not to see someone in Amsterdam seeing an advertisement from a branch in Groningen, for example, that is much less relevant.


Is Mainly Based On Usage

As mentioned before, the moment you set up a local campaign, you can specify quite specifically in which locations you want a branch to be able to show advertisements. Below is a screenshot for clarification. Location via Google Ads Google Ads location The largest blue area is the province of North Holland. The largest orange frame within this is the municipality of Amsterdam and within it you see a smaller orange area. This is based on a postcode area. This image indicates that you can target as broadly or as specifically as you want. Or when someone has shown interest in your selected locations.

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