The Data Market Is Booming and All Parties Are Preparing

Nice for the user of course. But as a marketer, you can’t do much with this, because you no longer have data to optimize your campaigns. That mainly means that shooting with hail instead of targeted targeting. Prepare for the end of third party cookies The sooner you prepare, the faster you can grab market share from the competition. We have found a way to help gain insight into that data again. And that works like this: Previously, you placed the tag from Google on your site, making the data third party. It was the data that Google collected on your site. With server side tracking we make the data measurable instead of third party first party , so from your website. And from there we shoot the events to Google instead of the other way around. So you build a server on your own platform, and you get all the information there. These are your own first party cookies , which you send to Google. In this way, we can collect accurate data at an early stage in order to be able to carry out remarketing even in the first-party cookie era.

Data Market Is Booming and All Parties Are Preparing

You want to be able to steer by viewed products, add to carts and purchases instead of just clicks and visitor numbers. This also means that the implementation must be processed seamlessly. You want to know exactly which action a person takes, but also which product category and especially which specific product it concerns. We see that sometimes things go wrong here. A common problem CPA Email List is that product IDs differ between the shopping feed and the website for certain products. These differences prevent Google from showing the same products in ads that people have previously viewed. Simply because the IDs do not match. Make sure you check this carefully and adjust it where necessary. How to use Google Shopping successfully In this longread I took you into the world of advanced Google Shopping. The tactics we use are intended to turn a well-run Shopping account into an adult account.


Is Booming and All Parties Are Preparing

You do this by looking closely at your current advertising strategy, optimizing from there for the desired result in your feed, your campaigns, automated bidding strategies, your choice of CSS partner and your data for remarketing. Are you setting that right? Then you have gold in your hands for your ROI. The browsers Safari, Firefox, Explorer and Chrome (by January 1, 2023) scale down and dismantle third party data . The data market is booming and all parties are preparing for stricter regulations in the future. But until now, advertisers have been able to take full advantage of the joys of 3rd party audience insights and targeting. So that will soon be over! Together with privacy expert Lejo Duivenvoorde, I briefly answer the most important questions. 1. What will concretely change and what implications will this have for advertisers? Parties with large datasets of Dutch people – often collected over longer periods and built up from public data sources and by purchasing and combining data files – lose their business based on the use of cookies.

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