The Faster You Gather Learnings

I regularly work with clients who have many branches. Setting up and managing these online marketing campaigns presents completely different challenges. Because how are you going to ensure that 200 branches get their own mini-campaign within Facebook Ads? Also, targeting their own geographic area? And you arrive at the right location landing page? In this article, I’ll show you step-by-step how to set up Facebook Ads for accounts with multiple locations. Have you once established a good foundation? Then it is very easy to apply optimizations in bulk via Excel. Step 1. Create a new campaign As with all other campaigns, you start by creating a new campaign. In the first step, choose what you want to send to. Do you want as much traffic as possible to your website?

Faster You Gather Learnings

Or do you want to steer towards important conversion goals? Ultimately, this choice does not matter for the bulk setup of Facebook Ads. Screenshot of the first step for setting up Facebook Ads. Step 2a. Choose your targeting options Next, give the name Sudan B2B List to the first ad set we’re going to create. We use this ad set as the basis for all other locations. It is therefore important that all targeting options are set correctly. You are also completely free in this. Screenshot of choosing targeting options within Facebook Ads. Step 2b. Choose a daily budget While setting up the targeting options (step 2a), you will come to a point where you can set a budget per day for the ad set. Because we are duplicating this ad set, you will have to take this budget into account, multiplied by the number of locations you are creating an ad set for. Suppose you plan to advertise for 200 locations.


You Gather Learnings

Then you need 200 times the budget per day. Because Facebook Ads needs a sufficient budget per ad set to test what works and what doesn’t, it is indicated that you need a budget for 1 euro per ad set per day. Screenshot of setting your budget per day. Step 3. Create a first ad Time to make the first ad. This advertisement will also serve as the basis for the other locations. Set up the texts and URLs on the basis of one location. Ultimately, we can bulk customize these texts and URLs for all other locations. Screenshot for creating an ad for Facebook. Step 4. Publish the base campaign You can now publish the campaign. The setup will look something like the example below. From here we will work towards an overview with the number of branches as desired. Screenshot of an advertisement structure. Step 5. Make copies of the basic ad set At this point, we’re going to use the base ad set for all other locations. Suppose you have 200 branches.

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