The Focus Of Customers Appears To Be

Retailers have already made a transition to more experience-oriented retail in the past decade. That jump is more important than ever in the period after the corona crisis. The function of physical retail shifts to fun, physical interaction and a place where you go to tell others you’ve been there. In short: the store is more than ever a day out. Shopping on smartphone 4. Online shopping due to corona And what about the online retailer? They did good business when consumers had no choice but to shop online, but what can they expect from the future? Finally, the search for the lowest price also appeared to have increased, the emotional side of the prize medal that we know as bargain hunting .

Focus Of Customers Appears To Be

Here too, the rule of thumb applies that the consumer seeks the path of least resistance. The few customers who previously cable on the web with less cost Israel Phone Number List and effort to connect your TV to a speaker, found out during the lockdown. The customer is more self-reliant than ever. In the field of such functional products, the battle seems to have been won. What about fun shopping? Online shopping is also more fun Interestingly enough, the buying motivation of online shoppers during the corona crisis turned out to be anything but functional, but above all they seemed to want to fill the lack of classic retail. Research into online purchasing motivation (Koch et al., 2020) during the crisis showed that customers were significantly more attracted to webs hops that make shopping fun.

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Of Customers Appears To Be

For example, the focus of customers appears to be. More focused on exploring and exploring new products, whereas previously they mainly fulfilled. That need under the roof of a physical retailer. The success of new technologies such as the online fitting room . In which you can see an outfit depicted on your own body in an unprecedentedly realistic. Way on the basis of a photo – also increased. Finally, the search for the lowest price also appeared to have increased. The emotional side of the prize medal that we know as bargain hunting . In short: where customers previously regarded online as a more targeted alternative to physical retail, expectations have increasingly shifted to that of physical retail in a very short period of time. Wash hands on TV.

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