Advice for the future: invest in good SEO (search engine optimization) to create long-term visibility and thus come across as the expert among all your competitors online. Are there any other solutions? In addition to these trends and advice about the future, there are many other solutions, advice and trends that play a role. Be alert and flexible to adjust your strategy so that you don’t lag behind your competitors. Have you spotted any more opportunities or threats? Feel free to share them in the comments! You know it from your role as a consumer: you need something or someone nearby. For entertainment, because you need a specialist or because you want to go somewhere. You go to Google and search for a contractor, pest controller, or bowling alley near you. As a consumer you want someone close by. This gives confidence, it saves unnecessary travel time and usually local parties want to maintain their good name in the region. Local findability is therefore very important for companies.
Location of the Seeker at the Time of Searching
The searcher clicks on the result, the landing page looks good. Time to contact this company. The place name Zwolle is stated in the contact details. This is not a problem if the seeker lives in Zwolle. But if this person lives in Amsterdam, this party is very far from his bed. Then there can be a threshold, but it doesn’t have to be. By working smartly New Zealand Phone Number List with SEO, SEA and well-designed landing pages, you can ensure that that visitor will still make that conversion. With these 4 tips you will excel in local search! 1. Set up your Google My Business page 2. Research the search behavior of your target group 3. Build trust on the landing page 4. Write a unique page for each relevant place name What factors does Google consider to determine local search results? It is never 100% factual to determine the exact ranking factors that search engines use.
Of the Seeker at the Time of Searching
However, various international studies have been conducted and there is a lot of content from SEO experts that gives you an indication of the ranking factors that are important. An example of a study is that of Whit spark (2020) and ‘ Local SEO: The Definitive Guide (2021) ‘. Many ranking factors correspond to ‘regular’ searches in local searches. There are a few points that are unique to local searches as a ranking factor: The location of the seeker at the time of searching. Name and address details: this is your company name, address and telephone number. Present and relevant Google My Business accounts. Keywords in the Google My Business account. Sentiment of online reviews (both the Google reviews and various review systems). In order to be found locally, you have to take these ranking factors into account. In this blog you will therefore read 4 important tips to get your local findability in search engines good. 1. Set up your Google My Business page To be found locally, it is important to set up your Google My Business .