The Lowdown on Social Media Marketing

But why do we need to act quickly? Because the behavior of the customer has change, which today is much freer than yesterday. The concept of loyalty to a brand is increasingly blurre. So you have to chase the customer. Study their customer behavior and predict how they will behave. It is from this analysis that a commercial proposal will be born which will be accompanied by a promotional campaign. Its trend can Turkey Phone Number be analyzed with statistical engines, but what we want to obtain in the end is synthetic information that shows only the information that is really needed to understand if and where it is necessary to intervene. In this, the contribution of technology is essential.

Social Media Marketing Suggestions

The changes in customer behavior are so rapid that the search algorithms have drastically changed. Previously we worked on a 10-15 year history, today we limit the analyzes only to the last 12-18 months . Sometimes even less, as happened for example with the spread of Covid-19. “High performance algorithms are used – explains. Giorgio Moresi – which allow to process in parallel myriads of data with little historical depth. To propose actions and, if necessary, correct them in the shortest possible time”. In this sense, a machine performs continuous processing using data updated daily in search of any variations or trends. If it identifies them, it autonomously adapts its calculation parameters to the new situation. In practice, it activates rolling mechanisms that modify themselves based on behavior, while artificial intelligence creates its own statistical, logical and mathematical reasoning that is capable of drawing conclusions by processing data.

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Focus on technology rather than customer value. Many companies have moved on to embrace technological innovations without adequate correlation with customer needs or without determining how these investments would create value on a large scale. Failure to sequence investments in line with the strategy. They compete to promote omnichannel initiatives without thinking critically to identify the starting point and the specific skills needed to be successful at each stage. The pressure to keep up with competitors or the desire to put a compelling idea into action can push some companies to go headlong and often end up making fragmented investments that don’t generate value.

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