The Other Extreme Is Also Dangerous

I was often asked to what extent this is useful from a commercial point of view. What happens in the brain when you use advertising to make people more aware of a not too rosy reality? Three do’s and don’ts for advertisers Unravel Research conducts EEG brain research into the effectiveness of advertisements. Particularly during the second half of the corona pandemic. We see a number of recurring patterns in the emotional response of the viewer. Based on this I have drawn up 3 do’s and don’ts: 1. Avoid coved-related cues unless the actual intention is to evoke negative emotion Cues such as face masks or phrases such as “in this strange time” generally evoke an aversive response. This is the case with a holiday advertisement that starts with a coved cue (online group calling) and then cuts to beautiful images of exotic holiday destinations.

Other Extreme Is Also Dangerous

Avoid awkward parts of the old normal. The other extreme is also dangerous for advertisers Images of frenzied crowds still evoke some uncomfortable reactions. The classic greeting of shaking hands also proves disastrous. We saw this beautifully reflected in an advertisement that we tested both before and after the lockdown. Before the corona pandemic, shaking hands led to an approving response from the brain. But during a second measurement Ivory Coast Phone Number List during the lockdown, the same moment suddenly turned out to be the low point of the commercial. 3. Show the ideal situation that is achievable in the short term What can you still show as an advertiser? We see the greatest chance of success for a positive response in convivial social scenes that are actually possible in the short term (or if people secretly do it in private anyway).

Ivory-Coast

Extreme Is Also Dangerous

What is affiliate marketing and how does it work? In this article I share practical and applicable tips about the three phases: before, during and after the start of an affiliate campaign. As an advertiser, you can set up a campaign that scores. Affiliate marketing is an increasingly important part of online marketing. How does affiliate marketing work? Affiliate marketing is a form of online marketing in which advertisers (merchants) reward their partners (affiliates) for performance they deliver to the advertiser. The classic greeting of shaking hands also proves disastrous. We saw this beautifully reflected in an advertisement that we tested both before and after the lockdown. Before the corona pandemic, shaking hands led to an approving response from the brain.

Leave a comment

Your email address will not be published.