Interest in Black Friday in search behavior in 2018. 2018 – Google Trends Interest in Black Friday in 2019 in a graph. 2019 – Google Trends The search behavior around Black Friday in 2020. 2020 – Google Trends You don’t have to be an experienced data analyst to see that a development is underway. Deals are announced earlier and even published earlier. And potential buyers are increasingly aware of this development. You can clearly see in this data that people are already looking for good deals before Black Friday. The orientation phase is becoming increasingly important . You’d be crazy not to act on that. Striking data on age categories It is clear that both retailers and consumers are increasingly preoccupied with Black Friday. We also see this clearly on our platform, Blackfridaysale.nl. The chart below shows two important points: 7 days before Black Friday 2020 (November 19) and on the day itself (November 26). google trends.
Purchase Intention Is Already Very High in the Orientation
We achieved more organic traffic during the orientation phase than on the day itself. Users in the 25-34 age group are best represented in the two peaks. So they are already looking for the best deals a week in advance. The study ‘Black Friday in The Netherlands’ indicates that no less than 55% (!) of the respondents make their purchases in the week prior to this holiday. 54% of respondents prefer to buy the best Insurance Leads For Seniors deals on the day. Respond to the orientation phase? Announce your deals! For the sake of convenience, we make a distinction between traditional retailers and innovative retailers. The traditional retailers are waiting for Black Friday and put their deals live on Friday morning at 00:00. The potential buyer has one day to shop. But, he has to be quick, because Gone = Gone. It sucks if the buyer also has to work exactly that day.. The innovative retailers have noticed that this can be done better. To take full advantage of the orientation phase, they announce their deals earlier.
Intention Is Already Very High in the Orientation
Some retailers also offer their deals earlier. This way the potential buyer knows where the desired product is offered at the best price. After all, for the buyer it is mainly about the best price. Especially if a product is offered at different retailers. Think of a TV, smartphone or tablet. Also read: Black Friday: how to create perfect Google Ads campaigns Benefits to start your deals earlier Now you may be wondering: what’s in it for me? The purchase intention is already very high in the orientation phase . By publishing your deals earlier, you reach a larger group of potential buyers. We recommend publishing your deals one week before Black Friday. This year, this holiday falls on November 26, so November 19 your deals can go live. Advertising costs are highest on the Black Friday weekend. So it pays to start promoting your deals earlier. This way you get more out of your marketing budget .