The Specifications of Products Must Be Linked to the Use

We translated the specifications into benefits and features that were just discussed. In short; the customer had no choice stress, bought and felt confirmed in his purchase. Step-by-step plan for webs hops The advisory function that physical retailers have is still missing in most web shops. Sure, there are filters you can use. But a filter usually works on specifications and a visitor is often not familiar with these specs. For example, if you want to buy an iron: how many grams of steam per minute do you want? Do you then select 35, 50 or 120 grams per minute in a filter? Such a filter is of no use to the average consumer at all.  And if the answer is ‘jeans’, then we can specifically recommend irons with sufficient steam production. So you see: a filter on specifications is far from being guided selling or decision aid.

Specifications of Products Must Be Linked to the Use

Also read: Reap the benefits of the e-commerce spike [5 trends] The book discusses the following steps to develop a decision aid: 1. Listen The wishes of the visitor should be the starting point for a decision aid in web shops. Those wishes can vary quite a bit between product categories, so according to the Canada Phone Number List authors it is good to start with a targeted audience for your first decision aid. For example, look at the product category with the lowest conversion rate. Determine the use cases that are relevant to this target group and product category. To do this, start a conversation with visitors, or ask a customer service representative what advice customers come up with. 2. Talk Asking the right questions (and answers!) in a decision aid is an art in itself.

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Of Products Must Be Linked to the Use

Thinking This step involves ‘translating’ the answers given into a small selection of products. This step determines which products the visitor will see. The specifications of products must be linked to the use cases . In this step the qualities of a real advisor come to the fore; what is the best product for each combination of answers in the decision aid? You won’t get very far with only the specifications of a manufacturer. This step determines the added value of a good webs hop. 4. Present How you best display the decision aid differs per situation. The book discusses the conversational form, fill in the blank , the chatbot , the classic form and voice . Where you offer the decision aid on the site also depends on the situation.

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