The Visitor Is Sent From The Advertisement

In this article I will dive deeper into it. Step 1. Check whether the website has a separate page per location? This is an important question if you are going to make choices about whether there will be (only) national campaigns. Or that there will also be local campaigns. If the website has a special page for each branch, this offers opportunities to set up a local campaign for each branch, where the landing page is from the branch.  Option 3 indicates that someone is searching for your location. For example, ‘outdoor painter Amsterdam’ will ensure that the Amsterdam campaign is activated.  In addition, you can give ads and extensions a much more local approach so that the person who is searching sees that an answer to his or her question is nearby.

The Location Page Is Much More Relevant

In the Google Ads interface you can specify countries, municipalities. Cities and even zip code areas in which you want to show your ads. In addition, you can give ads and extensions a much more local approach so that the person who is searching sees that an answer to his or her question is nearby. Think of the fact that the city name can Lebanon Phone Number List appear in the advertisement, but also a call extension that shows a local number.  Step 2. Determine which keywords you use locally and which you use nationally Knowing that you have the ability to direct visitors to specific location pages, it’s important to determine which keywords are targeting the local page(s). And which keywords should refer to the national page. rural My advice would be to always use keywords that have a branded character nationally.

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Location Page Is Much More Relevant

The reason for this is that you are nationally visible as soon as someone searches for such a term, ie your company name. The location page is much more relevant and the chance of conversion increases. Even though this keyword has a local character (Amsterdam), you can still advertise with it nationally. In addition, you can give ads and extensions a much more local approach so that the person who is searching sees that an answer to his or her question is nearby. Option 3 indicates that someone is searching for your location. For example, ‘outdoor painter Amsterdam’ will ensure that the Amsterdam campaign is activated.

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