Suppose a user has added something to his shopping cart, later also bought the product and the events ‘add to cart’ & ‘purchase’ have been sent to Facebook. Then only the conversion event ‘purchase’ ( purchase ) will be reported. PANIC! What should I do? If there’s one thing we know for sure in life, it’s that change is the only constant. Especially in our beautiful marketing profession. Here are some practical things you (or your team) can do right away to limit the impact. 1. Set Conversions API (also works with adblockers) Not easy. Essential. Facebook ‘s conversions API is an alternative to the Facebook pixel and allows you to send conversions to Facebook.
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The API does not work from the browser, but from your own server. This means you are no longer dependent on cookies. For example: suppose someone buys a product through your website or contacts you via a form. There is a good chance that your Facebook pixel now registers these events in the browser of customers. Only if they block cookies (as is the case with the iOS 14 update or an ad blocker on the computer), Facebook can no Colombia B2B List longer process this data. In other words, you can no longer measure exact results and Facebook has a harder time optimizing your campaigns. The conversions API is a solution because it can send the conversion events to Facebook without adblockers or iOS updates having an impact on this. That’s because the events are sent from your server. The big advantage of this is that Facebook can optimize your campaigns with this data and you can measure results better.
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