If There Is No Historical Data

What these services can also see as an opportunity is that many people lack cooking inspiration and lack the energy to look up recipes and prepare for them. The meal box services have noticed this gap in the market. They fill it by sending easy-to-follow recipes with all the necessary ingredients. So there is no food waste, because ideally there are no ingredients that are not used. Also read: Stop competing on price, make your offer irresistible What was the typical consumer before corona?  In addition, they were also: parents who want to spend less time in the kitchen and more time with their family professionals who have long and busy days and don’t want to spend too much time on the cooking process students who miss home-cooked meals, but are too busy studying and their social lives ( read more about these groups in this article ).

There Is No Historical Data

To give you a better idea of ​​the typical consumer targeted by meal box services, I’ve created a persona: Linda Bakker. Introducing: Linda Bakker Linda is a young professional, lives in Amsterdam Zuidas and has just got a new job as a Belarus B2B List Business Developer at ABN AMRO. She lives with her partner in a modern apartment near the office where she works. She often has busy workdays and likes to relax when she is at home. Linda doesn’t like all the effort she has to put into preparing, planning, purchasing and ultimately cooking a meal. She is frustrated by the time it takes and often doesn’t know what to cook. That is why she is looking for a quick and easy way to put a healthy meal on the table. As can be seen below, Linda could choose Hello Fresh, Marleen cooks or Marley Spoon.

Belarus

Is No Historical Data

She realizes it’s a convenient service, giving her more time to relax after work. She doesn’t have to worry as much about what she’s going to cook. So Linda will recommend Hello Fresh to her friends and family and will continue to use the service. Also read: Stop competing on price, make your offer irresistible What was the typical consumer before corona?  In addition, they were also: parents who want to spend less time in the kitchen and more time with their family professionals who. She is frustrated by the time it takes and often doesn’t know what to cook. That is why she is looking for a quick and easy way to put a healthy meal on the table.

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