Opportunities like YouTube for Action at Google help advertisers achieve these goals. We will increasingly have to see video advertising as a supporting activity for all other online marketing activities. Because the return of these expressions. Can be better visualized by advertisers, the budgets that flow into them will undoubtedly also increase. 4. Social e-commerce: in-app shopping Almost all social platforms are currently experimenting with social shopping . The time people spend on social media continues to grow and so does online shopping. Logically, it is an interesting opportunity to better combine these two. Social media does this by linking inspiring content – which is often visual – with the possibility to make in-app purchases. A few developments at a glance: Instagram has given the shopping button a prominent place in the navigation bar of the app.
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There are also reportedly plans to roll this out to the rest of the world at an accelerated pace. Facebook launched Facebook Shops in May this year , which advertisers can use to set up their online shopping environment. Pinterest announced a number of shopping updates in September. Pinterest actually wants to give the feeling that you are Tunisia B2B List browsing through a kind of magazine full of inspiration. TikTok has already tested with the buy button . The rapidly growing platform has now also entered into a partnership with Shopify. The intention is that companies can set up campaigns directly from Shopify to sell products via TikTok. Instagram Shopping Instagram Shopping in new Instagram layout – November 2020 The strong point of in-app sales is, of course, that users can directly pay for the products they encounter via social media – via influencers, friends and brands – via one application.
To First Ensure
That is an important difference with platforms such as Amazon and Bol.com. Despite the fact that this development is only at the beginning, the billions of active users can make things very fast. Social platforms have a lot of data available about interests, interactions and purchasing behavior that they can use to provide a personalized experience for all users. 5. Visual search Visual search can change the user experience quite a bit. For example, you can upload an image using visual search to get more specific results related to this image. Some examples in the field of visual search: Pinterest came up with Lens , a tool that allows users to take a picture of an article to find out where to buy it online, search for similar products or view pinboards of related articles.