Hint! You can use quite a few expressions within your RSA. But use it. Vary as much as possible in the expressions between CTAs, USPs, keyword variations and numbers. Years, percentages and customer ratings work particularly well within figures. Examples of utterances can be: Order now … Calculate for free… Delivery in 24 hours Calculate premium 2019 Now up to 50% off Customer rating 9.2 Image of SEA and SEO results. Crack the Google algorithm by using SEA Can You Really Figure Out The Google Algorithm Through SEA? Not quite unfortunately. But you can make the SEO algorithm much more transparent by using SEA smartly. Organic results are determined by more than 100 factors. Interim Google updates may change these factors or allow Google to prioritize them differently. The good news is that such an algorithm is also used within SEA.
Therefore Relatively Easily Optimize
Google determines the position of an ad not only by how much you bid (maximum CPC), but also by its Quality Score. The factors within the Quality Score have a lot of overlap with factors that play an important role in SEO. And where you only have minimal insight into your scores within SEO, these are insightful within SEA. Quality Score Andorra Email Lists by Three Factors The Quality Score is a number between 1 and 10. The expected CTR and ad relevance are purely based on the expressions of the ad and not on the content of the website. We can therefore relatively easily optimize this until at least the score ‘higher than average is achieved.
Relatively Easily Optimize
To optimize the quality score and to find out the Google algorithm, we again use a responsive search ad. If you set up an RSA and add up to 15 headlines and 4 descriptions, you will quickly notice that the number of impressions per headline or description varies a lot. Google explains that this is due to the extent to which an expression is triggered by the Google algorithm. The better it matches this, the more impressions. In fact, Google looks for the expressions with which they determine the highest quality score. And since the landing page is the same across the RSA, the difference in quality score between them is based on expected CTR and ad relevance. And this again is valuable information to optimize your pages. Do certain expressions within your RSA have significantly more impressions than the rest? Combine these and arrive at the ultimate page title and meta description!