Win win! Which techniques apply to you and how are you going to let SEO and SEA reinforce each other? Good luck!When you use social media or Google Ads to promote your business, the choice of your target audience is essential. With the wrong target group, every dollar you spend on your campaign can be wasted money. Each channel has different targeting options that you can use for different goals. In this article I discuss the options of Facebook, LinkedIn, Google Ads and Snapchat. facebook We’ll start straight away with the medium that has the most targeting options. Besides the standard options (age, gender and place of residence) you can also target by education level, income, life events and industry. You can also choose to include or exclude people who like your Page in your target audience. And so there are many more targeting options .
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One of the most interesting tools for determining your Facebook audience is the Audience Statistics tool. This tool shows where your target group is located. Imagine: you own a webshop with games and you want to promote a new football game. Then your target group consists of ‘gamers’, but how do you find them? When you enter into the target Egypt B2B List group statistics tool via Facebook that you are looking for gamers, the tool shows that this target group consists of unmarried men under 34. And these men like pages such as: Voetbalpremieur and Ubisoft. So now you can start targeting fairly specifically. Screenshot of Facebook targeting. When setting up targeting, you can choose to have your targeting extended by Facebook.
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If Facebook then ‘thinks’ that you can achieve better results with a broader target group, the budget will be used for this. There could be two reasons for this: Your target group is very specific, which means that you have a budget leftover while you do want to spend it. Get better results at a lower cost. Facebook explicitly states that the results ‘probably’ will get better. So you have no guarantee on this. That is why it is always advisable to continue to monitor closely. LinkedIn First of all, it is important to know that a LinkedIn campaign is suitable if you can segment your target group on work-related variables. This is extremely suitable for the B2B market. Of course, just like with Facebook, you can focus on the standard variables such as location, age and gender.