But They Do Require Conversion Data

That way you prevent your ads from barely showing because the machine doesn’t know what to do with the data shortage. 2. Automatically apply changes to account settings There is a new option in the account settings of your Google Ads account. This sneaky checkmark is checked by default, but can cause quite a bit of confusion, especially for smaller advertisers. The checkmark allows Google to automatically implement recommendations. These are, for example, recommendations in your bidding strategy or budget. If you want to have a lot of influence on your Google Ads account, that is of course a very annoying option. Screenshot of automatic changes to Google Ads account settings. The solution is simple: uncheck the box under account settings and do the same for any customers.

They Do Require Conversion Data

That way you won’t be faced with surprises. 3. Remarketing campaigns with automatic audience expansion Remarketing is usually a good conversion generator. The same applies here: it’s just nice that you know exactly to whom those advertisements are delivered. However? Please note that you do not have the standard ‘target group expansion’ checked in the target group targeting. This checkmark ensures that you give Google the space to Cameroon B2B List expand the target group based on your website visitors. So it may just be that your remarketing campaign has become a prospecting campaign. Screenshot of remarketing in Google Ads. This shouldn’t be a problem, but it does make the name of your campaign no longer correct. And that you spend money on a target group that you have not set yourself. 4. Headings rendered in RDA without images The new responsive display ads from Google work fine in many cases!

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Do Require Conversion Data

Nice! However, there is a danger in these ads. They take the form of the website on which they are displayed. No problem of course, it only looks better you would say. The bad thing is that for a well-run responsive display ad you need quite a few headlines and descriptions. Combine that with the fact that they are often ads without the image.  You avoid this by making your headlines and descriptions company specific. In the search network, you can pin the heads of the responsive ads to a specific place. However? Please note that you do not have the standard ‘target group expansion’ checked in the target group targeting.

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