They Get to See What the Data Companies Think They Know

Even though it will save you time and you will eventually achieve more conversions, these kinds of digitization’s take the task of an SEA specialist off the hands of an SEA specialist. On the other hand, it is more fun to focus on the strategy than to spend all day fiddling around in the Google Ads interface and Google Ads Editor and making the daily optimizations. I am in favor of testing myself, but then I will start with the Basic Package. This way I can slowly scale up and evaluate how much easier (or more stressful) my working hours become with Auto Applied Recommendations. I am especially curious about the position of other SEA specialists. Do you like AAR or are you strongly against it? Column – We have become accustomed to showing companies their advertisements selectively based on data. It is not yet the case that one person receives a completely different offer than the other.

Get to See What the Data Companies Think They Know

Although you can expect that. For example, a distinction can be made based on what you have ever bought from a web shop and for what amount. It is rather precarious that now the political parties are also moving in that direction. Due to corona, parties are not allowed to organize meetings. Flyers on the street are also Professors EDU Email Addresses not obvious. As a result, the political parties have now also ‘discovered’ the internet and social media. It now appears that those parties have found partners who do understand very well how the digital world works. Every voter in his own bubble But is it ethical to use those selective techniques for political purposes as well?

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What the Data Companies Think They Know

They get to see what the data companies think they know about what they like to hear and where their interests lie. No voter will then still see program points of parties along this route that do not suit him or less. Not everyone gets the same information anymore. This can be misleading and can quickly turn to ‘manipulation’. Voters who do not always vote for a certain party in a biased manner may therefore cause a surprise this time. Blow bubbles. Voting based on a one-liner Of course, a voter who wants to make an informed choice can always watch television or study election programs . But how many voters do that? So it is now possible for parties to recruit voters by bombarding them with selective information online . The distinctive character of a party is quickly lost. Voters can cast their vote on the basis of a limited insight, in fact a single slogan and one-liner.

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