This Is A Challenge For Marketers

You are a fan or not. The TikTok platform continues to improve. With over 800 million monthly active users, it is one of the favorite and fastest growing social media channels right now. Competitors such as Facebook and YouTube (Google) see more and more young users switching. What is the power of TikTok? To answer this question, Slightly has collected various facts and figures and presented them visually in the detailed infographic below. In a nutshell, the numbers give a good idea of ​​the popularity of the social platform. The data is mainly based on usage in the United States, but that doesn’t make the infographic any less interesting. For example, the largest group of users consists of women between the ages of 16 and 24. On average, they spend about 21 hours per month on the platform. Opportunities to get attention If you want to appeal to young people with your company, the TikTok platform certainly offers opportunities. Young people are often difficult to reach.

Is A Challenge For Marketers

This is a challenge for marketers, but also an opportunity to attract attention, for example through advertisements. Think of the so-called brand takeover ads, with which your message is displayed full screen when a user, who is interested in the category you have chosen, opens the app for the first time. Or a branded hashtag challenge, where Panama WhatsApp Number List you as a marketer can sponsor challenges. The possibilities for Dutch organizations and brands are still in their infancy when you look at the possibilities for American marketers, for example. But it looks like Dutch marketers and advertisers will also be able to use more functionalities in the near future. Curious about all the facts and figures about the (advertising) possibilities of the TikTok platform for you as a marketer? Then scroll down to view the infographic. Click on the image for a larger copy.


Challenge For Marketers

A Google Ads account can be large and extensive at times. How can you deploy campaigns and build a Google Ads account if, for example, you’re dealing with a customer’s website that has 100 or more locations across the country? In this article I will dive deeper into it. Step 1. Check whether the website has a separate page per location? This is an important question if you are going to make choices about whether there will be (only) national campaigns. Or that there will also be local campaigns. If the website has a special page for each branch, this offers opportunities to set up a local campaign for each branch, where the landing page is from the branch. If this is not the case and you do not have those local location pages, then you are limited and you send traffic to the national page. In this article I assume a situation in which you do have the option to send traffic to local pages.

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