This Is Already Possible via the Existing Display Networks Such

It is important to look at the share of ‘ behavioral targeting ‘ within your campaigns. These are campaigns in which you use data from third parties. Think of the targeting options in Google, DoubleClick and Facebook. The higher this share of campaigns is, the more impact this development will have on your campaigns.  Put yourself in the shoes of your target group even better As mentioned before, contextual advertising will become very important. This means that it is also becoming increasingly important to better understand your target audience.

Already Possible via the Existing Display Networks Such

Get started with a first-party data strategy To be less dependent on third-party data, it is highly recommended to get International Mailing List started with a first-party data strategy. Take a good look at the current targeting campaigns (where you use data from third parties) and ask yourself how you can convert these and collect data yourself. For example, think of: Email campaigns to get data from your users such as phone numbers, interests and demographics List building tactics to grow your database (such as exit intents on your website, with which you try to persuade visitors who want to leave the website to convert) Lead generation strategies with relevant content for your target audience such as white papers and sample requests. The most important thing is to collect the data yourself, for example via forms and wizards.

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Possible via the Existing Display Networks Such

The better you use this, the better prepared you will be for the cookie-free world. Step 3. Investigate partnerships with media publishers Because behavioral targeting is going to be very difficult, contextual targeting will grow. To make this possible, you need to use external platforms and websites that offer content that is relevant to your target audience. Consider, for example, display advertising on a relevant blog, which offers the same content as the industry in which your organization is active. This is already possible via the existing Display networks such as Google. Put yourself in the shoes of your target group even better As mentioned before, contextual advertising will become very important. This means that it is also becoming increasingly important to better understand your target audience. Why do they exist, what are their motivations, what are their interests?

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