Problem: such an interpretation of one’s own behavior is already a difficult exercise in normal times. We can barely explain where our preference for a particular brand of soft drink comes from, let alone how an exceptional global health crisis will change our long-term preferences and habits. Do what we say and we don’t say what we do. We indicate that we live healthier, but it turns out that over the entire year 2020 we have downed 14% more glasses of alcohol . We indicate that we are focusing more on meaningful products, but within the overall declining car sales, we actually saw an increase in relative demand for luxury cars last year. In short: we don’t do what we say and we don’t say what we do.
Is How Hello Fresh Subconsciously Tempts
Also read: This is how HelloFresh subconsciously tempts you to a subscription Our behavior cannot be explained rationally. How then? Party with confetti. 1. Consumer behavior after corona: the rebound effect We find it difficult to break free from our current mindset when we reflect on past and future situations. Psychologists call this Mexico WhatsApp Number List the projection bias . This means that during the lockdown period we mainly view the future from those glasses, without thinking about the fact that our mindset is also fluid. If you look at actual behavior, you see an almost completely reverse effect: a social rebound effect. What we lack now, we will want back to a greater extent. We saw the rebound effect in the Roaring Twenties , a period of frenzied freedom, consumption and cultural expression that took place after the austere period surrounding the First World War.
Hello Fresh Subconsciously Tempts
It looks very likely that we can also look forward to a rough 1920s in the 21st century. In the context of consumer behavior this means a complete rediscovery of everything that was ‘just not possible’. I foresee golden years for activities, leisure , holidays and, last but not least, physical retail. What we lack now, we will want back to a greater extent. 2. Product preference and corona Bad events appear to have a predictable impact on our product preferences. Whether it’s a personal loss of a loved one, or major global tragedies like 9/11; the subsequent patterns of consumer behavior are very similar. Social psychologists have found that tragedies, disasters and health crises make us somewhat more aware of our own mortality for a period of time. This awareness entails a subtle mindset shift, which has been extensively mapped within the psychological research field of Terror Management Theory .