This Is One Ad You Can’t Skip

For example, extra tiles appear at the bottom of your video where you can hang products, which in turn link to your website. This way you can show a little more of your product in detail than just in a TikTok video. Tile-Experiences-TikTok Photo: TikTok 3. Brand Takeover With a Brand Takeover you immediately attract attention. This is the first to appear when someone opens the app. This can be a gif or a video of 3 to 5 seconds, which links to your website. This is one ad you can’t skip. Advertising with a Brand Takeover is exclusive per category (industry). This means that only one brand can take over a certain category for 24 hours. During those 24 hours you have no competition. 4. Top View A Top View is similar to a Brand Takeover. This also appears immediately when you open the app. The big difference is that a Top View looks like an In-Feed Video. In addition, you can post longer videos than if you opt for a Brand Takeover. This makes it feel more like a real TikTok than an advertisement.

Is One Ad You Can’t Skip

TopView_TikTok Photo: TikTok TikTok Advertising: What Does It Get? Advertising on TikTok, what does that actually bring your company? The advantage is that not many advertisers are active on the platform yet. Less than 4 percent of social media marketers (worldwide) use TikTok in their marketing strategy. In the Netherlands this Finland WhatsApp Number List percentage is even lower. This is also largely because advertising in the Netherlands is still very difficult. There are only a few Dutch companies that (can) make use of this. Advantage: you can still make an impact relatively cheaply with your campaign! For example, the app currently has an engagement rate of 29% . This is much higher than, for example, on Instagram (5-10%). Whoops! But also results like CTRs, CPMs and CPVs on TikTok will amaze you. To give you a good idea, I have listed some examples of TikTok campaigns. Just an example We recently launched the first TikTok campaign for Landsite MBO , aimed at the younger target group (13 -24 years).


One Ad You Can’t Skip

It was mainly a pilot campaign to generate reach and engagement, but also to see how this – difficult to reach – target group would respond to the content of Landsite MBO on TikTok. We did this by capitalizing on the TikTok trend ‘This or That’. This trend is all about making a choice. In addition, we looked at the landscapes (training courses) of Landsite MBO and here the choice is huge! We have chosen to show the different landscapes in the TikTok, by presenting a number of choices. In these choices we emphasize the landscapes by working with different suitable uniforms and/or backgrounds. As can be seen in the In-Feed Video below, where the choice was made between the Healthy & Well and Trade & Commerce landscapes. For example, a total of twenty-two In-Feed Videos were made in which two different landscapes were depicted. Since it was a pilot campaign, we had established KPIs based on TikTok data. This is possible because we have close contact with TikTok.

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