Complete and consumer-oriented product content improves your results in an organic way. This also enables you to run your campaigns as efficiently as possible. Poor or poor product content leads to higher costs for your campaigns, and therefore lower margins. Write a title, description, and bullet points that best describe the product’s features and benefits, as well as match popular keywords. What do you want to know when you buy a blanket? You probably want to know what material the blanket is made of and what the size is. You want to be able to wash the blanket and you also want to know that there are no harmful substances in it. Amago sells a blanket in various colors and addresses all of the above questions in the product content. From reviews and customer questions on Amazon, about your own products and those of competitors, you can determine which questions concern customers and what information they need. You can use this to further optimize your product content.
This To Google Stadia
Example of handling consumer inquiries on Amazon. Step 4. Make your products retail ready The products should also be made as suitable as possible for a campaign. If you want to do it right, make sure your products are retail ready before you include them in a campaign. In addition to good product content, a number of factors Papua New Guinea B2B List determine the retail readiness of a product. Ratings & Reviews Ratings and reviews play a decisive role in the consumer’s purchasing decision. If a product has a low rating or few reviews, it makes less sense to make it part of a campaign. The product must have a minimum rating of 3.5 stars (pdf) and have at least 15 positive reviews to be retail ready. Around peak times, your product should have at least a rating of 4.7. stock You cannot sell a product that is not in stock. It is therefore not wise to run campaigns with a product that has no or insufficient stock.
To Google Stadia
If you’re running a campaign, sort for extra sales and replenish your inventory based on a solid estimate. The buy box If several sellers sell the same product as you, you compete with them for the buy box . Amazon gives the buy box to the seller with the best chance of conversion. Check carefully whether you have the buy box of a certain product before you include this product in a campaign. If you don’t have the buy box, you’re advertising for your competitor! Enhanced content With Enhanced Brand Content or A+ Content you can provide a deeper explanation of the benefits of the product and build a (brand) experience around the product. With the help of modules you can more or less design this content yourself. You can add headers and banners, and cross and upsell tables to help consumers navigate within your Amazon catalog. With Enhanced Brand Content or A+ Content you can increase your conversion by 3 to 10 percent.