It is a new campaign, so you still have to go through the learning curve to make the campaign profitable. And you simply don’t have that time since you want to catch up on the holidays. Also read: Optimizing your social media campaigns: keep experimenting If you are going to follow the holidays with always on campaigns, change your current campaign as little as possible. Especially if you use automated bidding strategies. Only adjust the message of your ads and the landing pages you use. Your keywords and target groups must remain as they are in order to achieve maximum return.Think of ‘2 more days and 1 hour of unique Christmas offers’. You can schedule your ads to deliver a unique message at different times and days.
Help You to Understand the Impact of Your Online Efforts
This is useful if you want to respond in the run-up to Black Friday, Cyber Monday, Christmas, New Year’s Eve and on the days themselves. Make small tweaks to your landing pages (for example, place a banner or put internal links in the first paragraph). Also place calls-to-actions to your more elaborate landing pages that Oman WhatsApp Number List are set up for the holidays on your landing page. 3. Do you do remarketing? hook up! Once you know which products or services you want to promote during the holidays, it is wise to create remarketing audiences in advance. This collects visitors who have viewed a product or service, but have not yet converted. Your promotion during the holidays can be just that push for these people to make that purchase. Are you already using remarketing campaigns? Nice! Then this holiday season is a great opportunity to add some fresh display or text ads. Communicate very clearly that you now have a limited-time offer that should not be missed. 4.
You to Understand the Impact of Your Online Efforts
Think carefully about measurability: how will you measure the success of the campaign? There are various ways to gain a good insight into how well your campaigns have run during the holidays. It is important to gain insight into this, because you want to have your measurability as accurate as possible. This will help you to understand the impact of your online efforts. I mention some possibilities: Use unique discount codes Create a unique discount code for the holidays and communicate it in your online communications. At the end of your campaign, you can see how often the discount code has been used and what sales value it represents. Of course you want to know that, because it helps you to determine whether you have run a profitable campaign or not. Use UTM tags By placing UTM tags in your ads, you get a good insight into where your traffic comes from in Google Analytics. You indicate the source, the medium and from which campaign the visitor comes.