TikTok Advertising Options You May Now

Now is the time to start advertising TikTok as a brand. Yes, even if your target group is older than eighteen. The main target group on this social media channel is in the age category 18 to 35 years. But how do you actually advertise on TikTok? To paint a good picture: at the moment we see five million active users in the Netherlands in our data. Of these, no less than 70 percent are between the ages of 18 and 35. Twenty percent are 35+ and – you don’t expect it – the smallest target audience on TikTok (10 percent) is under 18 years old. The platform is therefore also interesting for companies that focus on an older target group. There is even a whole trend around families using TikTokken. But there are many more reasons why you want to use it as a marketing channel. Are you reading and Tik Token? With 4 million views, more than 12,000 clicks to the website and hundreds of responses within two weeks, our TikTok campaign generated a lot of interaction and a large reach.

Advertising Options You May Now

TikTok Advertising Options You may now be thinking: ‘Sounds nice, but what is possible on this platform? What kind of results can you expect? Can you use existing creatives on TikTok? And isn’t it very difficult to access the business account?’ Logical. Let’s dive in, then! TikTok-advertising-crowd media Types of TikTok Ads You probably know the Estonia WhatsApp Number List  popular TikTok challenges and dances, but there are more and more different forms of content that are trending. These trends are perfect for a company to respond to. Brands such as Path , the Red Cross , the Ministry of Health and bol.com already know how to respond well to the experience of their target group with funny content. Dancing, sharing tips and comedy sketches are themes that score well. How come these creators or companies are doing well? What makes their videos so popular? The answer is not very complicated: participate in trends at the right time, place a lot of content (create volume) and tailor it to your target group.


Options You May Now

Top! You have created a TikTok, but how do you then use it as an advertisement? Just like on Facebook, LinkedIn, Instagram or Snapchat, TikTok has its own business manager for your ads. The business account is currently most similar to Snapchat’s. However, the advertising options are slightly different than on all other channels. The ads you can bet on TikTok are: 1. In Feed Video In-Feed Videos are ads that appear on your timeline. Also known as the ‘For You Page’ . This is the most used form of advertising on TikTok. They are most similar to regular TikTok. The only difference is that you can add a click-through button to your website, app or social channel. In addition, it is the cheapest way of advertising on TikTok compared to the other options. In_Feed_Video_TikTok Photo: TikTok 2. Tile Experiences Tile Experiences are a kind of In-Feed Videos, but specifically aimed at highlighting multiple products.

Leave a comment

Your email address will not be published.