Today’s World We Are Inundated With Numbers

Optimizing business models with data 10. Branding and performance go hand in hand 11. Forget Boxed Audiences 12. Stop Fixed Marketing Budgets 13. Steer on the right KPIs: forget a fixed CPA, CPL or CPS! 14. Culture remains the most important for (online) success 15. Think about how you would attack your company as a competitor and execute it 16. Experiments as the basis of a growth strategy The only thing that doesn’t change is that everything keeps changing Brief look back: what happened around internet marketing in 2020? When you look back on 2020, you cannot avoid using the word ‘corona’ right away. The coronavirus has simply had a huge impact on all of us over the past year. Not only on health, society as a whole and our way of life, but also on our search behavior and the developments within online marketing.

World We Are Inundated With Numbers

In Google’s famous annual list Year in Search 2020 , many of the most used search terms have to do with corona to a greater or lesser extent. More than ever, people were looking for answers to questions that contained ‘why’. Many online stores faced major challenges, news sites broke daily records and consumer spending simply shifted from CANADA B2B List offline to online at a faster pace. Giants such as Google, Facebook, Amazon and Microsoft certainly did not sit still. Updates from Google In addition to the thousands of changes that Google makes every year, the well -known BERT update was one of the larger updates in recent years. The update aims to better understand the context around searches.

 

We Are Inundated With Numbers

It is estimated to positively influence about 7% of all searches. The importance of structured data has only increased in recent years. Also in the past year there was a clear increase in the use of structured data markups. Also read: How to measure the contribution of online advertisements to your offline sales An interesting development was the launch of Google Shopping Organic . This was announced in April and eventually became available in the Netherlands in October . From then on it became possible to make products visible in Google Shopping for free. Growing Competition from Amazon The introduction of Google Shopping Organic probably has to do with the increasing competition from Amazon.

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