Certainly “Creative Disruption”, might have a place, as it refers to exposing USA Phone Number List business model flaws and promoting big changes in consumer behavior (in the creative sense). However, I can’t help but wonder whether some Agency Account Director just throws out “disruptive” terms just. I mean, come on. Disrupt what? Isn’t it our job as marketers to change consumer habits and get notice?
The objective is to add more services and have more advantages
Growth hacking Okay, I realize that “hacking” is supposed to mean “coding” in this sense (not cutting down), but this phrase sure does sound like an oxymoron to me! Popularized by Sean Ellis and other techies in the early 2000s, the term was meant to describe non-traditional ways to achieve growth through experimental marketing strategies and emerging technologies. READ: this is also a glorified way of describing underpaid “bootstrappers” (oh, but with equity of course!) trying to unlock the key to “crowd culture” (yawn).
How Fashionable increased web permanence
Perhaps growth-hacking was a relevant, meaningful term 15 years ago, but not today. Most marketers are expect to (magically) achieve growth with technological brilliance and creativity because it’s our job. Sound like a lot of pressure? Well, welcome to marketing. 3. Solomon Oh no-no.