It should be noted that there are minimum budget requirements to be able to use the brand impact measurement. To be able to ask one survey question, the Google Ads account must have a weekly ad spend of at least $5,000 and the daily budget must be 1/7 of this total ad spend. Product Consideration KPIs Impressions, view rate, clicks, website visits, CTR When considering a product, you drive by engagement, in which you ask your target audience to watch the video and then delve deeper into the product or service by going to your website. This includes impressions, display percentage, clicks and website visits on which you send. In addition to views, clicks and website visits, it is also recommended to look at view percentage and CTR.
Video Ad Is Clicked On 5%
How often is a video actually viewed? And how often is an ad clicked in relation to the number of impressions? If you have multiple video variants in the same video format, it’s interesting to keep an eye on these stats and find out what the best-scoring variant is, apart from the hard numbers. This also allows you to directly determine the Palestine B2B List relevance of your ads. Please note: do not compare results from different video formats. These results will always differ because the videos are used in different ways. For example, with a trueview discovery ad, the viewer must first click on the video to view it. As a result, the view rate of this video format will be lower than an in-stream video. The same applies, for example, to skippable and non-skippable ads. K
Ad Is Clicked On 5%
The video ad is clicked on 5% of impressions. Are you running a campaign with multiple video formats? Then make sure you take the average and the totals of all classifications together for the total result. In addition to brand awareness, brand impact measurement is also a good tool to measure the product consideration among the target group. A survey question you could ask here is, “Would you consider this product?” or ‘Does this product appeal to you?’ product Consideration KPIs Impressions, view rate, clicks, website visits, CTR When considering a product, you drive by engagement, in which you ask your target audience to watch the video and then delve deeper into the product or service by going to your website.