We See This When We Compare Data From March and April

Do consumers have the option to leave their details with a sold-out product? Then you can also better estimate how much more needs to be ordered. In addition, you can determine together with the SEA team which products are disappointing in sales, so that you can devise a strategy for this together. And don’t forget the impact on customer service. As soon as you provide a (potential) customer with as much information as possible up front, the chance that the customer will contact you is much smaller. By showing your stock information on all communication, you will also see an increase in the number of conversions and you prevent turnover from leaking. There’s no getting around it, COVID-19 has turned the world upside down. Companies have had to adapt very quickly, have to digitize. Shops had to close, people had to work from home, the catering industry closed… For online marketers it was also an adjustment. Suddenly, all sales depended on online campaigns.

This When We Compare Data From March and April

In addition to the enormous impact on various aspects of daily life, search behavior has also changed. What exactly are the changes and what is the future for companies that have invested so much in online in the past year? Was it worth it? And how do we proceed? Search trends since corona: what are people Japan Phone Number List looking for? There has been a change in search behavior worldwide, both during and after corona. A number of interesting trends have emerged after the first lockdown in March 2020 and seem to continue in the “new normal”. We can see this reflected in data from the largest search engine in the world: Google. With information from the Google Retail Summit, a guide from Google for retailers and brands , trends that I see in my accounts and various analyzes with Google Trends I list the most important trends worldwide for you! Search behavior of consumers. Trend #1. Consumer goes to investigate The search interest for research-based terms has grown significantly in 2020 and will continue to grow in 2021.

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When We Compare Data From March and April

Especially the search interest around “ideas” and “how to” has grown considerably. For example, the keyword “simple ideas” and “ideas at home” have grown 200-300% from 2019. Notably, many of these ideas have been in the Home and Garden category . A shift has taken place to home upgrading, house modernization and house refurbishment. This is partly explainable. A lot of people were suddenly working from home and had nowhere else to go. Vacation was also not obvious. As a result of this extra free time, people have started to spend more time on their homes. Also read: Get more out of trends with the following 4 steps Companies that rent bulky waste containers have benefited from this. For these types of businesses, there has been an increase of as much as 50% in the number of orders.

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