Most Webs Hops Works On The Basis

Advertisers need to take responsibility and start operating more meaningfully. ‘Consumers’ have believed for a century that advertisers create an unrealistic picture of the world. Now that everyone can ‘talk back’ via social media, an advertiser has to take this into account. The power of advertisers requires responsible behavior. The MerkKracht event of the BVA (Advertisers’ Association) was therefore all about meaningful advertising . The balance will have to be found between business and social interests. Otherwise it will go wrong. In this article I would like to share the most important learnings from this event with you. Although that did change somewhat after the wave of emancipation in the 1970s. Minorities were even worse off.

Webs Hops Works On The Basis

If we think that the Zwarte Piet discussion is something of the last few years, we are wrong. As early as 1968, researcher De Vries argued in the advertising magazine Ariadne for the ‘abolition’ of this ‘symbol of fear, sin and discrimination’. It took more than half a century for this to happen (finally?). In the past, a customer chose a brand Hong Kong B2B List because of VALUE, now VALUES play a bigger role. That disturbs the receivers. Motivation conducted extensive research into this. The Dutch expect advertisers to represent the relationships within our society in a balanced and realistic manner. But a majority believes that advertising currently does not provide a realistic picture of how we now live together in the Netherlands. That is the main conclusion of the study.


Hops Works On The Basis

The representative sample of 1,098 adults yielded a number of clear conclusions: The Dutch public believes that brand advertising contributes to image formation, but 66% believe that brand advertising does not provide a realistic picture of our society. Many Dutch people do not recognize themselves in the brand advertisements they see. The public expects brand leaders to play an active role in imaging that promotes diversity and inclusivity. On average, older people more often want to see a more conservative worldview confirmed in advertising, while young people value a diverse and inclusive world view and seem to find it more natural. An interesting one: ‘A company must have the guts to speak out clearly about social issues and must therefore accept that it will get lovers & haters.’ 89% of voters agreed.

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