What To Consider In Local Campaigns Google

Then you can set up Google Ads campaign(s) for each location. Let’s take the example of the keyword ‘outdoor painter’ again. Suppose someone is looking for this in Amsterdam. Then you want the Amsterdam campaign to show an advertisement to the user, because that person is located in Amsterdam. You would prefer not to see someone in Amsterdam seeing an advertisement from a branch in Groningen, for example, that is much less relevant. As mentioned before, the moment you set up a local campaign, you can specify quite specifically in which locations you want a branch to be able to show advertisements. Below is a screenshot for clarification. Location via Google Ads Google Ads location The largest blue area is the province of North Holland. The largest orange frame within this is the municipality of Amsterdam and within it you see a smaller orange area. This is based on a postcode area.

To Consider In Local Campaigns Google

This image indicates that you can target as broadly or as specifically as you want. In addition to setting locations, you can also specify additional preferences within a local campaign: set google ads location Target local campaign Option 1 means Peru WhatsApp Number List that an advertisement of a location can be shown when someone is actually in the location(s) you have set. Or when someone has shown interest in your selected locations. If someone searches for ‘outdoor painter’, the advertisement for Amsterdam can be shown, because that person is located there. It could also be that Google has determined that Amsterdam is interesting enough to show an ad due to the fact that someone has shown a lot of interest in this place. Option 2 is a bit clearer, but also tighter.


Consider In Local Campaigns Google

Option 3 indicates that someone is searching for your location.  Something I also recommend in the first instance due to the fact that your reach is greatest here. What to consider in local campaigns Google wouldn’t be Google if things didn’t really come out that were really explainable. This mainly happens with generic search terms (ie without location intention in the search term). My advice is to monitor whether this often happens by, for example, doing random samples. Do you feel that this happens often? At that moment someone is present in the location you specified or is here so often that Google can still show an advertisement for this location.

Leave a comment

Your email address will not be published.