The impact is clear, there are many new trends that online marketers have to take into account. Given the changes in search behavior, it is important to be prepared for the future. Do companies have to adjust their (online) marketing strategy? I think so. Below I explain where a few major opportunities and threats lie and how you can adjust your SEA strategy accordingly. People no longer go into stores for products, they go into stores for people. offline vs. Online Retail: Are Brick and Mortar Stores Dead? Everyone has experienced the convenience of ordering online. You click, pay, and the package is delivered to your home. Does it not fit, is it not to your taste, or is the product disappointing? Returns are super easy.
Is It Important to Pass on
According to Scott Galloway, people will no longer go to stores for products, but for people and advice: “ People no longer go into stores for products, they go into stores for people. ” So you will have to offer expertise in the store, otherwise you can just as well order online. Advice for the future: display a large part of your range online. For the SEA specialists, I recommend using smart shopping campaigns and/or working with automatic bidding strategies Estonia Phone Number List to get the most out of the algorithm. As a company, are you an expert in your branch and would you like to give advice? Make this clearly known on your website. Use location extensions and, if necessary, work with local campaigns to attract people to your store. Choice overload Now that everything is online, it is increasingly difficult for consumers to differentiate between different products and sellers.
It Important to Pass on
Advice for the future : be where the consumer intent is . Use in-market audiences and custom audiences for SEA campaigns. Also be present in the personal environment of the consumer. For example, use discovery campaigns in Google Ads. Informative is good! Be informative on your website. People want to invest more and more time to really read something about the company or product. Does your company answer all questions and, for example, also advise you on how to deal with the product? By optimizing the content on your site with the right keywords and providing more information about your service or product, you better inform the consumer and inspire confidence. This type of content also ensures visibility in the organic search results of the major search engines.