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Stadia is in several ways the combination of the cloud gaming service Steam and the even more flexible variant of the console Nintendo Switch. An account for Google Stadia is basically free, which you can use to buy games within the service. You will then find the games you buy in your account. From that moment on you always have access to stream the game from Google’s cloud service. Although you buy games on your account, with this service from Google it is easy to imagine that the free account is provided with advertisements. Also read: Trends & tips to reach the ‘new’ gamer Paid Subscription It is also possible for gamers to choose the paid subscription service Stadia Pro. For a fixed amount per month you get access to a selection of games that you can stream via Google Stadia.

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No discs, no downloads, just start streaming and go. However, from the start, the offer will not be as large as the established names such as PlayStation and Xbox. A developer must first adjust his games before they become available on Stadia. That is also why it is interesting to see how gamers receive Stadia as a gaming console. With a combination UK Business Fax List of flexibility and accessibility, Google seems to be able to make a big hit in the gaming market, the still unvisited space by Google with Stadia. What opportunities could this offer in the digital marketing landscape? For whom is this development most interesting? What can Stadia mean for digital marketing? In addition to the well-known marketing channels, there is still an undiscovered area in gaming. The younger generations watch linear TV less and less.

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Instead, they are more likely to watch video on demand services or play games. Google could reach this target group with Stadia and could offer more space for new advertising options with this service. Where Microsoft has already taken this step with advertising on Xbox, Google could follow their example. Furthermore, based on Stadia, Google can expand their reach even further and specify users even more. If someone is logged in with their Google account on both Stadia and the other channels, Google can show even more relevant advertisements with the previously collected data (by supplied Stadia data and vice versa). Data linking is just one of the new marketing opportunities that Google can realize with Stadia. In the rest of the article, I’ll take a closer look at the other possibilities that Stadia can offer for digital marketing. Google Stadia and game console.

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