This remarketing tag lets Google Ads know that the website visitor can be added to the list. For which target group can you use RLSA? All visitors who have visited the website and viewed the running shoes page will be added to a remarketing list. For this remarketing list it is useful to create a separate RLSA campaign for the product group that is being offered. In this case running shoes. When setting up an RLSA campaign, multiple ad sets can be applied. It is important to think carefully about what a visitor is looking for and what their next related search could be. Within this example, five different ad sets are applied. These range from general to very specific ads. By being in the right place at the right time, you increase the chance of a repeat purchase. RLSA offers this possibility.
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Providing a good experience (again) will increase the chance of loyalty. Errand In contrast to the previous target groups, the RLSA campaigns therefore use search ads. The message you want to push here is that you know exactly what the customer is looking for. You have more knowledge about the activities of this customer and therefore a New Caledonia B2B List advantage over the competition. This example bets on the following ad sets: Branding searches: they often check the reliability of smaller stores, this allows the store (possibly in combination with the message about its viewed page) to come forward more strongly Running shoe (general): to repeat the search Running shoe brand (general): to deepen the search/price comparison Running shoe type (specific): to deepen the search/price comparison Up- or cross-sell: for expansion of the (purchased) product.
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These are often very specific searches and this is only possible if the target group is large enough. Customer match In addition to remarketing, you can also use data that your customers have shared with you, or Customer Match. This allows you to target customers and similar customers with ads. You can apply Customer Match on the search network, YouTube, and Gmail. The image below shows you where to find Customer Match. Screenshot of Customer Match. When can you use Customer Match? Customers or visitors share their information, including email address, so the store can keep them informed when the running shoes arrive. You can upload this personal data in Google Ads to the customer list. Four targeting options with different goals The four targeting options have different goals.