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How does the three strikes pilot work? Below you will find an overview of what the warnings in the three strikes pilot mean and what the penalty is: type trigger punishment Notification First time ad content has violated our policies for facilitating dishonest conduct, unapproved substances, and dangerous products or services. Apart from the removal of the relevant advertisements, no penalties. First warning Within 90 days of a policy violation that you have already been notified of. The account will be blocked for 3 days. No ads will then be displayed. Second warning A policy violation for which you had already received an initial warning within 90 days of receiving that warning. The account will be blocked for 7 days. No ads will then be displayed. This serves as the very last warning to the advertiser to avoid account suspension.

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Third warning A policy violation for which you had already received a second warning within 90 days of receiving that warning. Account suspension for repeated violation of our policies. In the event of a warning, you as an advertiser will receive an e-mail in which you will be informed about this. For the first two violations (notification and first warning), you must first correct the violations as an advertiser. You must submit a form Azerbaijan WhatsApp Number List before Google ads can resume. The warnings expire after a period of 90 days. If there are no further violations in those 90 days, the account will remain in good standing. If you receive a warning after this period, the process will start again from the notification. As an advertiser you can still object to enforcement decisions after the implementation of this pilot . Also read: From analyzing to predicting in Google Ads [step-by-step plan] In the future, Google plans to further expand the alert system with additional policies.

 

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They will do this on the basis of the feedback from this pilot. Comments The system attaches increasingly strict consequences to violating the advertising policy and aims to increase the responsibility of advertisers. This is how Google wants to prevent future violations of the policy and improve the overall experience on the platform. While the purpose of the pilot is good, it can have negative consequences for advertisers. For example, ads may be falsely flagged for such violations more often. This while these ads do not violate the policy at all. Screenshot of warning in the three strikes pilot. Stories of wrongly flagged violations are common. I have experienced this myself several times with customers, for various reasons. For example, the advertisements of a customer who advertises cinema films were flagged. Because according to Google, these ads promote violence and/or drug use. Every marketer knows it.

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