In general, digital marketing is more cost-effective than its traditional counterpart. This unique trait that digital marketing has is especially valuable and important for nonprofits simply because your goal is to raise awareness and motivate people to support your organization, which means you focus more on social causes than financial gain. If you don’t expect your digital campaigns to generate financial returns for your organization in and of themselves, then you need to spend as little money on them as possible. This is one of the reasons why nonprofits rely so heavily on digital marketing these days.

Luckily, there are a number of effective digital marketing tactics at your disposal that won’t cost you an arm and a leg —tactics you can use to increase brand awareness and reach, inspire trust, and rally people around your cause. Let’s take a look at the key pillars of a successful digital campaign for nonprofits in 2020.

It all starts with a good brand

Branding is the foundation of good business and is an essential part of a successful business strategy in general. But when it comes to digital marketing, industry email list branding and brand consistency becomes imperative. Your goal should be to create a unique brand identity that will set your organization apart from everything else in your field and, more importantly, help you inspire and motivate people to actually get behind and support your causes. Because sadly, having a cause is no longer enough to pique people’s interest in this oversaturated online world.

Every successful marketing campaign is fueled by the brand’s unique personality and tone of voice, its striking and memorable imagery , what are the benefits of integrating bigo ads? as well as the values ​​and narratives that shape its identity. By combining these essential elements into a complete brand package, you’ve created a foundation for every marketing campaign and ensured brand consistency across all relevant digital marketing channels.

Use influencers to reach a global audience

Let’s be real, influencer marketing is generally not cheap. However, in the nonprofit world, influencer marketing can be a cost-effective way to increase brand visibility and build awareness around your cause in a cost-effective way. In general, australia database directory some influencers truly care about the causes you support and will reach out to their social media audiences to talk about the cause and your organization, but only if you take the time to develop meaningful relationships with them and show them that you are truly an organization worthy of their support.

To acquire influencers who will promote your organization for free , you will need to have a proven track record and a rich portfolio that will show the influencer how you are making the world a better place. This will build your organization Image and authority, inspire them to promote you on Social Media , and help you drive traffic to your site motivating people to actually fund your causes.

Take advantage of email advertising

Email marketing is one of the most powerful digital marketing tools in your arsenal, simply because it won’t break the proverbial bank and allows you to open a direct line of communication with your audience and supporters who actually donate to your causes. That said, that doesn’t mean that running an email campaign doesn’t require a lot of time and manpower, as it is a labor-intensive activity.

This is why you should focus on creating specific and highly targeted Gmail ad campaigns. To make these ad campaigns successful, though, you can integrate a tool like Reportz with Gmail Ads that will give you all the data you need to make the right advertising decisions and spend as little money as possible on ads while actually reaching your target audience . When combined with your regular email , email ads will help you reach a wider audience and get your message across to the people who actually care about your cause.

Become the educator on the field

Content marketing is another highly cost-effective digital marketing tactic that nonprofits should focus on these days, as people are hungry for relevant information about the causes they support. Not only is content creation a great way to keep your followers , audiences, and supporters interested in how your organization works, but it’s also a great way to further your lead generation and reach even more potential supporters .

That being said, don’t forget to create all your content with SEO in mind , as you want to rank your website and all of its pages higher in organic searches to reach your audience. When people search for certain topics that fall under your charity domain and the causes you support, you want to appear at the top of the search results and be the go-to source for valuable information, which will ultimately elevate your brand’s status.