Studying our audience gives us the opportunity to understand our customers’ behavior, emotions, habits, europe cell phone number list  and feelings. It may take some time to complete the entire study, but it’s ideal for minimizing risk and creating the best connection with them so they identify with the brand.

It’s just that one small thing happens often: we make assumptions about what they’d like or take their profile for 5 best pop-up software you can try for free  granted. How can I avoid this situation? You’ve come to the right blog, because we’ll explain the don’ts when defining your buyer persona .

1. Creating too many Buyer Persona profiles

Stop! You don’t need more than four personas because you’re no longer focusing on your product. Defining each buyer persona is essential, and you only need to cover what’s necessary.

What do you recommend?

What if you started with a maximum of three? This way, by conducting a detailed profile study, you can focus on asking about their habits, behaviors, and emotions in a more personalized and personal way. This way, you’ll cover only what’s necessary, gain more valuable information, and the data will be more precise for modifying the buyer persona.

2. Not focusing the Buyer Persona on the objective

Conducting interviews, collating data, and analyzing it can be a bit tedious, but even more so if you don’ phone number vietnam t have a clear objective for where the collected information will go.

Focus! Have you heard what your target market needs? What solution do you want to offer them?

Remember that when conducting each study, you should always align it with their “pain” or “need” to generate a connection, gain a clearer understanding of your product/service, and, most importantly, identify who your buyer personas really are based on your value proposition.

3. Don’t create profiles that will never be your Buyer Personas

Yes, I know it sounds a bit illogical and out of touch. Let’s be honest, finding out who’s NOT willing to consume our product can give us tons of reasons for what we’re not offering, ideas for improvements, and even where to go in the market.

Believe me when I say this will make it easier to find your potential clients and build the best connection. We won’t always meet all expectations, but with our target market, we’ll focus and give our best.