The brief is the beginning of any project. This is where important aspects of the project are defined, special database including the people involved, expectations, context, and needs. An advertising campaign brief is a crucial document for agencies to ma
ke proposals with the confidence that they will be addressing their client’s needs for the project. how to make your shopify pop-ups more effective Let’s talk about how to create a brief for my advertising campaign.
What elements should a Brief contain?
Despite being a technical and specific document, very characteristic of the advertising industry, the brief also tells the client’s story. A good brief should include information about the client, their previous work, experience, and strat
egies implemented. Furthermore, the brief should include a diagnosis of the com
pany’s current status, which helps us define the purpose of the projec
t and its short-, medium-, and long-term objectives. Finally, as part of the compa
ny’s history, it is important to include all the brand information, its products or services, its values, and its phone number vietnam advantages and disadvantages compared to its competitors.
The brief is a document that creatives and brand managers can refer to. It should con
tain clear, concise information that is easy to understand. We should begin to think of this tool as a guide that will serve the next generation who will lead your brand or company and who will have to make informed decisions.
How to create a brief for an advertising campaign or project
We must understand that the brief for an advertising campaign or project is a document that will have significance; it’s not simply an application or form to fill out. Developing the brief is an activity that should be carried out in
conjunction with the evaluation of ideas we do as a team to rule out viable proposals.
The brief changes depending on the type of project being undertaken, so if you’re
wondering how to create a brief for my advertising campaign, you should also investigate whether an advertising campaign is truly the solution to your brand’s needs. The person creating the brief must understand the company
‘s overall picture and prepare the document with empathy, so that whoever holds it can analyze the client’s needs and the scope of the solution.
There are different types of briefs depending on the type of project; below are some examples.
