It’s the big question every online store owner asks: “ How can I improve my conversion rates? ” If you’re serious about converting viewers into buyers, you’ll want to take a multi-step approach to improving your conversion rate.
Don’t skip split testing!
The big advantage eCommerce has over traditional brick-and-mortar stores is that in eCommerce you have the ability to test what sells. By conducting split tests, also known as A/B tests, you can get a clear picture of what sells and what doesn’t.
The way a split test works is pretty simple: you create two different versions of the page you want to test, and the A/B testing software will drive half the traffic to version A and half the traffic to version B. Using this direct comparison, special lead you can tell which versions of your social eCommerce website convert more viewers.
Every time you change an aspect of your website, be it the graphic design, the UX, or any of the product descriptions, this means that in the sinking market you should double-test it to see if it actually sells. Markets and consumer preferences are constantly changing, so it’s important to stay on top of the data.
Think visually
If you don’t have a graphic designer on your team, go hire one. Even great products and services don’t sell themselves. When it comes to eCommerce , china business directory Image is everything.
The visuals used on your website should keep viewers on the page and moving forward. Images should be eye-catching and compelling.
Visually compelling images draw attention to the next step in conversion. An easy way for websites to do this is to place the main image on the left side of the page, inlay text on the right, and a call-to-action button below the inlay text. Since most people read from left to right, top to bottom, their eye will travel over the Image and inlay text and finally land on the call-to-action button.
Don’t forget to split test your graphics! The best way to find a highly convertible graphic design is to create a couple of different versions and test them!
Keep the UX as simple as possible
If you walked into a store and the products seemed randomly scattered, would you want to keep shopping there? NO!
Online shoppers are even more fickle. If they can’t easily find what they’re looking for, they’ll click away.
Good, easy-to-use UX design is key to having a website that closes sales. If you have a lot of products, you’ll want to have a navigation bar that allows viewers to navigate. You’ll also want a solid site search tool so people who know exactly what they want can find it instantly.
When it comes to the purchasing process: limit yourself to as few clicks as possible. Every click is a chance for your customer to decide not to buy. This is why Amazon allows one-click shopping, they don’t want anything to come between the customer and the purchase.
