When running an email marketing campaign, several factors must be reviewed to generate asia mobile number list  positive numbers, increase conversions, and maintain and increase subscribers.

What is a bounce? Well, a bounce is actually when the email couldn’t be delivered.  the raging “king of cold”This indicator tells us that there’s a problem with the strategy because it’s not working, and this is when the metrics start to decline.

For this we must analyze what the situation is, since they are divided into two

: Hard rebound and Soft rebound .

Hard Bounce

A hard bounce tells us that your message isn’t being sent because of a problem w

e’re not seeing, we forgot to check, or we don’t have the complete information.

These are the following factors why your email is not being sent:

• The email address is incorrect or does not exist: In this case, you can check with your  phone number vietnam ISP (Internet Service Provider). They can even tell you if the email address no longer exists. This usually h
• appens when the email has been deleted.
  Review emails when creating lists, as this can be counterproductive,
• giving you a negative reputation as a sender.
• The inbox is full: Although at this point, send
• ing the email isn’t a problem, it affects us, as it won’t arrive.
  However, it’s an important step to start cleaning up contacts who do receive emails and avoid low metrics.
• The email address decided to block your account: Caution! You have to be careful because your mailing strategies may be spam, not interesting, or you don’t have the right content for your market.
• You are considered SPAM: As in the previous point, i
• f you are already in the spam folder, it is very likely that your audience is not interested in your content as a result of never opening your emails.

Hard Bounce helps analyze whether the content is being tailored to our

audience. On the positive side, it’s an opportunity to ask questions, conduct re-research with customers, and brainstorm to generate information based on their tastes, habits, and interests.

The worst case scenario is that it ends up in SPAM, at which point you may even need to contact Google support to get an unlocking solution and redirect you back to your inbox.

Soft Bounce

There’s not much to worry about with soft bounce be

cause the solution is faster.

The reason for this is that the problem is temporary and

can be solved by resending it or correcting the information. However, if the third attempt fails, it is likely that you will have to wait until the platform st

abilizes before trying again.

The situation may arise when you send the email, but before it reaches the recipient, the shipment is canceled.

Why does it happen?

• Full inbox: This can be confused with a hard bounce , but the difference is that the person is experiencing issues with their own account due to having too many subscriptions, but also beca
• use they haven’t cleared their inbox.
  You should wait a maximum of three days to determi
• ne which of the two options it is; if it takes longer, it’s considered a hard bounce.