If there’s one topic canada whatsapp number data
that unites all of our customers, it’s the desire to learn more about email design. Whether it’s design best practices or tips for getting the most out of the Campaign Monitor email builder, this is a topic that you can’t get enough of, and that’s inspired countless blog articles and webinars – which can be found in our resources hub.

One of the benefits of partnering with Campaign Monitor by Marigold is having access to experts across all areas of marketing. So we thought we’d chat to Marigold Art Directors, Noelle and Meghan, to get insight into the design process they undertake when designing an email. From selecting a layout to choosing an image, read their tips for designing an engaging and responsive email.

Q: What’s the first thing you do when you kick off an email design project?

• Noelle: At the 5 tips for creating a great nonprofit digital campaign
  beginning of an email design project, while it’s tempting to dive right into the design process, I take a moment to reflect on the fundamental purpose of design: effective communication. So, the first thing I do is make sure I fully grasp the email’s primary goal and have a discussion about how we’ll measure its success. It’s important to be on the same page with our marketing team because that sets the stage for evaluating what works, what doesn’t, and what we can do better next time.nd open the doors to future improvements.
• Meghan: As a designer in the Professional Services team, tasked with bringing to life our customers’ marketing strategy, it’s essential for me to understand the goals and brand aesthetic of each client before starting an email design project. To kick things off I always meet with the client to understand their business and brief myself on the “why” behind the project. Knowing why it’s important to the brand to relay the message and why this information is relevant to subscribers can help drive the focus of the design.
  

  What role does content hierarchy play in your process and how do you balance the most important message with the least?

  • Noelle: Once thailand lists
    the email’s goal is agreed upon, any content serving that goal takes priority in the hierarchy. The email structure and design elements align thematically to support the goal. The primary message at the top of the email should make a substantial impact. Traditionally, this includes a hero graphic, exciting headline, and a quick description, all paired with a bold and prominently-placed call-to-action (CTA). Design styles and trends may change, but effective structures like the inverted pyramid and zig-zag endure!

    In terms of design, I play with font size, color contrast, and spacing to emphasize the main message and distinguish it from the rest. This clear hierarchy guides readers through the email, ensuring they don’t miss the main message while still giving them the option to dig into more details if they want.