In the process of growing our business, we always focus on various areas, including production, finance, whatsapp number list administration, and marketing. While each area is a key pillar, this time we’re going to focus on how and
where to establish our product. For this, we’ll focus on marketing, w
hich involves planning strategies to convey the brand’s message and image. The aforementioned marketing step 5: set your target audience, triggers, and display frequency mix is called the marketing mix .
The Marketing Mix is the tool that helps us launch our product/service to the market, using the 4Ps to define the strategies we seek to meet our customer’s needs.
How does the Marketing Mix benefit us ? It’s a simple question, but it requires a thorough study process t phone number vietnam hat encompasses:
- Meet the customer’s need
- Create the value of your product/service
- Understanding your target market’s behavior toward your brand
- Be the differentiator from your competition
What are the objectives?
- Position the brand
- Increase competitiveness
- Provide products/services that meet the requirements and expected quality
It seems like a lot of information and research to complete,
but as we mentioned, it’s all about the 4Ps, focusing on each one to create an action plan for each.
We’ll explain each one in detail so you can apply it to your business!
1. Product
It is the tangible product that is put on the market to be consumed, fulfilling the needs of our potential consumers.
In terms of the product, what you must do to meet market expectations is the following:
- Design: What is the image of my product?
- Packaging: How your product will be packaged and the excitement of receiving it
- Product Diversity: Will you offer more than one product line?
2. Price
The part that focuses on the amount of money our potential consumer is willing to pay to purchase the product. It’s linked to the first P, as it provides a unique value that will lead them to decide to p
urchase it and remain loyal to the brand.
The following should be taken into account:
- Study the competition based on the prices and qua
- lity of their product along with the value proposition they offer
- Be open to promotions and discounts
